1
LB
Lumière BeautyBest overall
Long-wear foundation in 58 shades
9.7out of 10
Best for
Finding your exact shade
- 58 foundation and concealer shades
- Photo-based shade matching
- Non-comedogenic formulas
Makeup & Cosmetics
The 5 Best Online Makeup Stores
We compared shade ranges, ingredients, sample policies and customer service by testing more than 130 foundations, lipsticks and eyeshadows across a wide range of skin tones.
Last verified:
| # | Store | Best for | Key strengths | Score | Action |
|---|---|---|---|---|---|
| 1 | LB Lumière BeautyBest overall Long-wear foundation in 58 shades | Finding your exact shade |
| 9.7out of 10 | Visit store |
| 2 | NC Nocturne CosmeticsBest for sensitive skin High-pigment palettes for sensitive skin | Eyes and bold color |
| 9.3out of 10 | Visit store |
| 3 | PL Petal Lab Clean, vegan, botanically derived makeup | Clean and vegan beauty |
| 9.0out of 10 | Visit store |
| 4 | GM Glasshouse Makeup Multi-brand retailer with the luxury names | Buying several brands at once |
| 8.6out of 10 | Visit store |
| 5 | ST Studio Ten Professional, long-wear makeup | Makeup artists and photo shoots |
| 8.2out of 10 | Visit store |
2
NC
Nocturne CosmeticsBest for sensitive skin
High-pigment palettes for sensitive skin
9.3out of 10
Best for
Eyes and bold color
- Dermatologist tested
3
PL
Petal Lab
Clean, vegan, botanically derived makeup
9.0out of 10
Best for
Clean and vegan beauty
- Refillable packaging
- Full ingredient lists
4
GM
Glasshouse Makeup
Multi-brand retailer with the luxury names
8.6out of 10
Best for
Buying several brands at once
- Over 400 brands stocked
- Monthly luxury sample set
- 2-hour store pickup
5
ST
Studio Ten
Professional, long-wear makeup
8.2out of 10
Best for
Makeup artists and photo shoots
- HD, sweat-resistant finish
- Pro-size formats
- Online training included
Criteria assessed:Shade rangeFormulaSamplesCustomer care
Featured deals
The best offers from each store
Discover each brand's standout pick, from current promotions to best-selling products worth knowing about.
LB
1. Lumière Beauty
Best overallFeatured offer
Long-wear foundation in 58 shades
9.7 out of 10
Our featured pick
Lumière Beauty matched our testers' shades correctly on the first try in 11 of 12 cases, the best result we recorded. Wear time averaged 11 hours before noticeable fading.
- Offer highlight
- Finding your exact shade
Why it stands out
- Most accurate shade matching
Good to know
- Limited color cosmetics beyond complexion
NC
2. Nocturne Cosmetics
Best for sensitive skinFeatured offer
High-pigment palettes for sensitive skin
9.3 out of 10
Our featured pick
None of our three sensitive-skin testers reacted to a single Nocturne product over six weeks, and the palettes delivered excellent pigment payoff.
- Offer highlight
- Eyes and bold color
Why it stands out
- No irritation in six weeks of testing
Good to know
- Narrow complexion range
- Packaging feels basic
PL
3. Petal Lab
Featured offer
Clean, vegan, botanically derived makeup
9.0 out of 10
Our featured pick
Petal Lab publishes complete ingredient percentages, which almost no competitor does, and its refill system cut our packaging waste by two thirds. Formulas are lighter than the group average, so if you want full coverage you will need to layer.
- Offer highlight
- Clean and vegan beauty
Why it stands out
- Full ingredient transparency
- Real refill system
Good to know
- Sheer coverage
- Shorter wear time
GM
4. Glasshouse Makeup
Featured offer
Multi-brand retailer with the luxury names
8.6 out of 10
Our featured pick
Glasshouse is the convenient choice: one basket, 400+ brands, and pickup within two hours in most cities.
- Offer highlight
- Buying several brands at once
Why it stands out
- Huge brand selection
- Fast in-store pickup
Good to know
- Slow customer support
ST
5. Studio Ten
Featured offer
Professional, long-wear makeup
8.2 out of 10
Our featured pick
Studio Ten is built for professionals: pro sizes, HD finishes that held under studio lighting for a full shoot day, and free training modules.
- Offer highlight
- Makeup artists and photo shoots
Why it stands out
- Holds up under studio lighting
- Large professional formats
Good to know
- Heavy for daily wear
Frequently asked
Makeup shopping questions, answered
Updated September 2026. Answers below come straight from the table above.
- What is the best online store for makeup in 2026?
- Lumière Beauty ranks first in our makeup & cosmetics comparison with a score of 9.7 out of 10. Long-wear foundation in 58 shades. It is our pick for finding your exact shade.
- What does Lumière Beauty stand out for?
- Lumière Beauty stands out for 58 foundation and concealer shades, photo-based shade matching, non-comedogenic formulas. Our reviewers rated it 9.7 out of 10.
- Which makeup store is ranked second?
- Nocturne Cosmetics ranks second with a score of 9.3 out of 10 and is our pick for eyes and bold color.
- What do you compare in this makeup category?
- We assess shade range, formula, samples, customer care across all five stores and re-check the comparison every 90 days.
- How do you score these makeup stores?
- Each score out of 10 reflects our hands-on assessment of shade range, formula, samples, customer care. The same criteria are applied consistently to every store in the category.
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